Nada Avril
Business Intelligence & AI Manager  ·  Dubai, UAE

Translating complexity
into usable systems.

I design data products that combine business intelligence, user experience and applied AI, turning dense reporting into clear, decision-ready tools for global teams.

Currently at Samsung MENA  /  ex-AXA, Chanel
8 years in BI, UX & AI

Nada Avril, Manager BI, UX & AI at Samsung MENA, Dubai
English Fluent
French Native
Arabic Native
View Projects Download CV
41%

Power BI adoption increase

Samsung MENA · 20+ markets
50%

Faster dashboard development

Using generative AI
70%

Reduction in overdue risk-reporting issues

AXA · Paris
1,000+

Professionals trained in Power BI & UX

Europe, Asia & the USA
01 - Projects

Four products, four different problems

Featured project
BI & Generative AI
Personal project

Excel-to-Dashboard Generator

The product

A tool I built that turns any spreadsheet into a self-contained HTML dashboard: KPI tiles, auto-written insights with period-over-period movement, and charts, with no server and no dependencies to host.

My role

I designed and built the full pipeline solo, a profiler that reads what the data is, a planner that decides what belongs on the page, and a renderer for the look, deliberately separated so business judgement stays explicit rather than buried in code.

Python & FastAPIRule-based + LLMData storytellingSelf-contained HTML
Generative AI
Samsung MENA

LLM Compliance Checker

The product

A generative AI tool that evaluates marketing banner compliance across seven partner platforms using screenshots.

My role

I worked with the marketing team to translate compliance requirements into AI evaluation criteria, designing the decision logic behind pass or fail outcomes. I engineered prompts, defined structured outputs, and refined model behavior to improve consistency and reduce inference cost.

Prompt engineeringStructured outputsDecision logicCost optimisation
Business Intelligence
Samsung Regional HQ

Executive Competitor Price Tracking Dashboard

The product

An executive dashboard tracking competitor pricing across MENA markets, built for Samsung's Regional HQ in Power BI.

My role

I translated executive reporting requirements into actionable business metrics, defining KPIs, shaping the data model, and designing the UX/UI to turn external market data into a single, clear view for decision-making.

KPI definitionData modelingExecutive UXPower BI
UX Design · Automation
Samsung MENA

Automation Monitoring Platform

The product

An Automation Monitoring Platform that tracks the status of every Excel report (planned, sent, failed, or completed) in one place.

My role

I designed a monitoring experience that makes complex automation statuses easy to understand, helping teams identify failures before they impact business users.

Status designFailure detectionMonitoring UX
02 - About

Hi! I'm Nada

I grew up as a cross-cultural kid, carrying many identities as one, which makes it natural for me to move between worlds: from Paris to Dubai, from European and US markets to the MENA region I now call home.

That instinct carries into my career too. From design, UX and web to data and applied AI, I’ve always been motivated by the same challenge: turning complexity into something people can understand and use.

For the past 8 years, I’ve brought that perspective to data products at global organisations including Samsung MENA, AXA and Chanel. Today, I lead BI and UX within Samsung’s Mobile Division across MENA, while building AI-powered products beyond traditional dashboards.

BI

Business logic & data modeling

UX

Clarity & craft

AI

Leverage on real workflows

03 - Experience

From book design to AI products

Aug 2025 - Present

Manager, BI, UX & AI

Samsung Electronics · MENA Regional HQ, Mobile Division

Leading BI dashboards and UX design across 20+ markets, while building AI-powered products.

2022 - 2025

Senior Business Data Analyst

AXA · Paris, France

Delivered Power BI and UX training to 1,000+ professionals; overhauled executive risk reporting, cutting generation time by 50–60%.

2020 - 2022

Business Data Analyst

AXA · Paris, France

Built data models and dynamic dashboards for Finance, HR and Security teams, driving cross-department adoption of data storytelling.

Earlier
2020
Business Data Analyst
Chanel · Paris
2019
BI Developer / UX Designer
Le Bon Marché · Paris
2015 - 2018
Graphic Designer (Freelance)
Hachette, Bordas · Paris
2011 - 2015
Web Development Project Manager
Page des Libraires · Paris
04 - Core Expertise

The toolkit behind the dashboards

Data Analytics & BI

Power BIDAXPower QueryMicrosoft FabricData ModelingSQLPython

AI Tools & Generative AI

ChatGPTClaudeCline (VS Code agent)Prompt Engineering

Visualization & Storytelling

UX PrinciplesFigmaNarrative-Driven ReportingDashboard Identity

Leadership

Client RelationshipsResource AllocationCross-Functional CollaborationAgile

Let's build the next data product together

Based in Dubai, UAE - UAE resident visa. French national.

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Nada Avril - Business Intelligence & AI Manager Dubai, UAE